Ibrahim Al Masri has just bought 20 new BlackBerry phones for his shop when the information of a verdict by telecommunications monitor to postpone its services reached him. He immediately returned them to the supplier. Telecommunications Regulatory Authority (TRA) decided to holdup BlackBerry services from early October and demonstrates varied response amongst mobile phone dealers on Defence Road .In Middle East’s “We have been indulged in BlackBerry trade but the sale of other famous brands, including Nokia, Samsung and Sony Ericsson, has declined because of the BlackBerry. “BlackBerry has hit the market share of three mobile brands, the world’s largest mobile phone producers has added this offset is a surge in the sale of BlackBerry and its accessories, mainly its eminent bright cover.
The decline has encouraged authorized agents of Nokia and other major phone producers to cut prices and launch free services to support their share. Besides BlackBerry, many traders and authorized agents of main brands had seen their industry strike by the dumping of inexpensive Chinese mobile phones before they departed from the market in successive raids by taking authorities & seeking to implement copyright in market revolution.
Mobile phone producer have been protected in a never-ending battle to grasp a larger share in cutting prices and expending their distributor and services network in the country. Other major mobile phone exporters include Samsung, Sony Ericsson, LG and Motorola while Chinese phones had gained ground at the cost of some brands given their cheap prices and the dual sim facility in most of them.
Estimates deliver by most dealers in 2008 put Nokia’s share in the UAE market at around 55 per cent, followed by Sony Ericsson at 17 per cent, and Samsung at 15 per cent. The rest was controlled by LG and other brands.”Our sales of major mobile phone brands have declined by at least 40 per cent over the past two years,” said Imad Hariri, owner of the Jawal phone shop.”This is because of the global economic crisis, the advent of BlackBerry and Chinese phones, and to a lesser extent, the market saturation.”
NEWS SOURCE: www.zawya.com
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